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Real Estate Industry

Challenges in Real Estate Industry

  • Lead Quality and Conversion Rates:
    Real-estate clients often struggle with generating high-quality leads that convert into tangible sales outcomes.
  • High Cost Per Lead (CPL) and Cost Per Acquisition (CPA):
    The real-estate market is competitive, leading to high costs for each lead generated through paid digital marketing. Clients are under pressure to optimize their marketing budgets while achieving a reasonable return on investment.
  • Targeting and Audience Segmentation:
    Real-estate clients often face difficulties in identifying and reaching the right audience. A lack of precise targeting can lead to wasted ad spend, with campaigns reaching audiences who are unlikely to convert into buyers.

Solutions for These Challenges

  • Lead Quality Optimization:
    To address the issue of lead quality, we implement advanced audience segmentation techniques. We use data analytics to identify key demographics, such as age, income, and location, that align with the client's ideal buyer profile. Additionally, we deploy targeted ad campaigns on platforms frequented by serious property buyers, ensuring that the leads generated are more likely to convert into sales.
  • Cost Optimization and Efficiency:
    To manage high CPL and CPA, we focus on optimizing ad spend through careful campaign management and A/B testing on multiple platforms like: Google Ads, Search360, DV360, Youtube, Facebook, Instagram etc.
  • Precise Targeting and Contextual Marketing:
    To overcome the targeting challenges, we leverage contextual marketing and retargeting. This involves placing ads on websites and platforms related to real estate, such as property listing sites and local community forums, ensuring the content is seen by potential buyers in relevant contexts.
Key Results

34%

CPL Decreased

+28%

Conversion rate

4%

CTR

710%

ROAS

80%

Lowering Bounce rate

Case Study

The client is a prominent real estate firm specializing in the construction and sale of its own luxurious apartment complexes.

sense8

Industry

Real Estate

In the dynamic realm of real estate, strategic online marketing is pivotal. Surmounting challenges such as market saturation and evolving buyer preferences, it cultivates brand visibility, fosters client connections, and drives transactions, essential for success in this digital era.

CHALLENGE
The primary challenge is reaching the right audience with paid digital advertising campaigns while conveying the unique value proposition of high-end properties. This involves competing in a crowded market, targeting affluent buyers, and differentiating luxury offerings from other real estate options.
SOLUTION
We leveraged DV360 campaigns with a custom bidding strategy designed specifically for our real estate client to optimize performance and drive conversions.

For our real estate client, we set custom bidding parameters that aligned with their business goals, primarily driving property inquiries and tour bookings. This involved establishing specific rules within DV360 to increase bids for high-intent users and adjust bids based on location, demographics, and online behavior.

Our custom bidding strategy took into account the unique characteristics of the real estate market, such as targeting users actively searching for luxury apartments and those visiting related websites.

This tailored approach allowed us to bid more aggressively on high-value prospects while optimizing budget usage by reducing bids on less relevant audiences, which led to an increase with 34% in conversion rate and lower costs in CPL by 39%.

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