Sense8 Digital Technology - Digital Marketing Solutions

How Display and Video can help you?

It offers advanced targeting options, real-time bidding, and robust measurement tools to optimize campaign performance. With its integrated approach, Display & Video 360 enables advertisers to reach their target audience effectively and maximize their ROI.

Collaborate across teams.

Gain transparency into paid media with built-in attribution, reporting, and automated third-party verification.

Reach the right people.

Access all of your audience insights in a single tool, so you reach the right people with your message.

Put intelligent automation to work.

Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.

Control your campaigns.

See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360.

How you can buy media inDV360?

Buying media in Display & Video 360 (DV360) offers multiple possibilities, allowing advertisers to access a diverse range of inventory through both exchange-based and non-exchange channels, catering to different needs and strategies.

Exchange-Based Buying:

1.Open Auction:

This is the most common form of real-time bidding, where inventory is bought through automated auctions. Advertisers set bids for impressions, and the highest bidder wins the right to display their ad.

2.Private Auction:

Here, selected advertisers are invited to bid on inventory that isn't available on the open market. These auctions provide more premium inventory with less competition than open auctions.

3.Preferred Deals:

Advertisers negotiate deals directly with publishers to secure inventory at a fixed price before it hits the auctions. This allows more control over where ads appear and guarantees ad placement without bidding competition.

4.Programmatic Guaranteed:

Combining the certainty of traditional direct buying with the efficiency of programmatic, this approach involves buying guaranteed ad impressions from specific publishers at a negotiated fixed price. It ensures specific inventory and placement, ideal for high-value content.

Non-Exchange Buying:

1.Direct Buys:

This traditional method involves purchasing ad spaces directly from a publisher without the involvement of any automated auction mechanisms. It allows for custom negotiations and often includes premium placements not available through exchanges.

2. Custom Integrations:

For advertisers seeking highly tailored ad experiences, custom integrations involve working directly with publishers to create unique, contextually integrated ad placements.

Who Benefits Most from Using Display & Video 360 (DV360) ?

Large Enterprises and Brands

Ideal for executing complex, large-scale digital campaigns globally.

Advertising Agencies

Enables efficient management of multiple client campaigns with extensive tools for customization and analytics.

Media Buyers and Planners

Offers extensive reach and sophisticated programmatic buying options for precise media planning and optimization.

Digital Marketing Teams

Facilitates cross-platform ad coordination and cohesive messaging across various digital formats.

Data-Driven Marketers

Provides advanced targeting and real-time bidding capabilities to precisely engage desired audiences and optimize campaign performance.

What is Display and Video 360?